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Despite a number of retrospective works on cultural studies, to date no other book dedicates itself to the historical and theoretical examination of British cultural studies' engagement with the "active audience theory" of the Birmingham School and its legacies.

However, this book is no mere reconstruction of active audience theory. Huimin Jin develops new theoretical insights initially through a critical review of Stuart Hall's classical model of "encoding/decoding" and provides close readings of David Morley's groundbreaking ethnographic audience studies. Questioning the discourse model of the active audience proposed by Hall and Morley, Jin elaborates a new materialistic concept of audiences for the twenty-first century.

ISBN: 9783837618969
ISBN-10: 383761896X
Series: Cultural Studies
Audience: General
For Ages: 22+ years old
Format: Paperback
Language: English
Published: 1st July 2012
Publisher: Transcript Verlag
Dimensions (cm): 22.6 x 14.7
Weight (kg): 0.454