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Grocery shopping is an often ignored part of the story of how food ultimately gets to our pantry shelves and tables.
A Theory of Grocery Shopping explores the social organization of grocery shopping by linking the lived experience of grocery shoppers and retail managers in the US with information transmitted by nutritionists, government employees, financial advisors, journalists, health care providers and marketers, who influence the way we think about and perform the work of shopping for a household's food.
The author provides insight into the contradictory messages that shape how consumers provision their households, and details how consumers respond to these messages. The book challenges the consumer choice model that places responsibility on the shopper for making the "right" choice at the grocery store, thereby ignoring the larger social forces at work, which determine what products are available and how they get to the shelves.
This book dramatically illustrates the work and significance of food provisioning. Scholars wishing to identify problems in the food system or offer prescriptions for change would do well to read this text. Tracey Deutsch, Department of History, University of Minnesota
| Acknowledgments | p. ix |
| Introduction | p. 1 |
| Institutional Ethnography: Using Texts to Examine the Individual-Institutional Connection | p. 5 |
| Who and Why? | p. 7 |
| The Economic and Social Context of Grocery Shopping | p. 13 |
| The Household | p. 14 |
| Food Experts | p. 17 |
| Economic Institutions: Supermarket | p. 20 |
| Supermarket Design | p. 22 |
| Rise of Marketing and Advertising | p. 25 |
| Consumer Sovereignty | p. 27 |
| The Work of Grocery Shopping | p. 31 |
| Planning | p. 32 |
| Division of Labor | p. 37 |
| At the Store | p. 40 |
| Conclusion | p. 43 |
| Shopping and the Nutrition Discourse | p. 45 |
| Nutrition Knowledge | p. 47 |
| Institutional Agents | p. 53 |
| Examples of Nutrition Discourse | p. 55 |
| Shopping for Nutrition | p. 58 |
| Conclusion | p. 63 |
| The Efficient Housewife Discourse | p. 65 |
| Efficient Housewife Discourse | p. 69 |
| Notes from Real Life | p. 74 |
| Conclusion | p. 81 |
| The Consumer Control Discourse | p. 85 |
| Managers and Practice | p. 86 |
| Advertisement Production | p. 90 |
| The Food Show | p. 92 |
| Know Your Customer | p. 93 |
| Build Relationships | p. 96 |
| Notes from Real Life | p. 99 |
| Conclusion | p. 101 |
| Competing Discourses and the Work of Food Shopping | p. 105 |
| Discourses in Contradiction | p. 108 |
| Social Organization of the Economy | p. 109 |
| Gendered Economy | p. 110 |
| Appendix | p. 113 |
| Bibliography | p. 115 |
| Index | p. 129 |
| Table of Contents provided by Ingram. All Rights Reserved. |
ISBN: 9780857851512
ISBN-10: 0857851519
Audience:
Professional
Format:
Paperback
Language:
English
Number Of Pages: 144
Published: 1st October 2012
Dimensions (cm): 23.4 x 15.6
x 1.1
Weight (kg): 0.454
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