An elegant, full-colour book that details a fascinating commercial/design project based around 26 malt whiskies. This book provides a vivid and fascinating insight into a unique commercial design project, which will be of interest to anyone in design, copywriting and packaging; and contains four-colour photographs of the stunning lables produced by the project.
26 Malts has been featured as an event in both the Edinburgh Festival and the London Design Festival in 2005. Its feature and review coverage was in design, advertising, marketing and branding publications, as well as in culture sections in national newspapers.
What happens when you throw 26 writers together with 26 designers and give them carte blanche to create identities for 26 malt whiskies? 26 Malts tells the fascinating story of how 52 writers and designers tore up the rule book to create the labels and identities for 26 of the Scotch Malt Whisky Society's finest single cask malt whiskies.
The book contains full colour plates of these stunning labels that defy all the conventions of whisky packaging and language. It also contains the personal journals of the collaborators that describe the creative processes behind the labels. This is a unique contemporary design book that will appeal to anyone interested in graphic and commercial design, and commercial writing and packaging.
About the Editors
Jamie Jauncey, Stuart Delves and Damian Mullan are members of the Scottish chapter of the influential writers group "26", which aims to bring the richness of language to everyday communications. "26" was selected by Design Week as one of the "Hot 40" influences in design for 2004/5.
Number Of Pages: 160
Published: 1st January 2005