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100 Great PR Ideas : From Leading Companies Around the World - Jim Blythe

100 Great PR Ideas

From Leading Companies Around the World

Paperback

Published: 1st June 2009
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Published: 1st October 2009
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Ideas to inspire anyone to develop better PR and promotion campaigns.

  • The best PR ideas, from the best companies, in one book.
  • Designed to be a stimulating and fast read for anyone looking for inspiration and new ideas.
  • Part of a series ('100 Great Ideas') of mass business books published by Marshall Cavendish, designed to appeal to a very broad audience.

Are you looking for a great idea or some inspiration to make your PR and promotions more effective and cutting edge? This book contains 100 great PR ideas, extracted from the world's best companies.

Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst.

Each PR idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.

About the Author

Jim Blythe is a reader in marketing at Plymouth Business School and a visiting professor at Ecole Superieur du Commerce de Bretagne, Brest. He has written 12 books and worked in marketing consultancy.

Introductionp. 1
The ideas
Create a crisis teamp. 3
Define your opponentp. 5
Do good by stealthp. 7
Pull a stuntp. 9
Set an ambushp. 11
Be humorousp. 13
Keep them waitingp. 15
Hold a competitionp. 17
Write a reverse pyramidp. 19
Run a media eventp. 21
Catch them youngp. 23
Press your journalistp. 25
Think smallp. 27
Know your journalistp. 29
Be controversialp. 31
Be prominent on Googlep. 33
Be the brandp. 35
Develop all the anglesp. 37
Create a photo opportunityp. 39
Create a featurep. 41
Write a featurep. 43
Piggyback your storyp. 45
Run with the runnersp. 47
Create goodwill in the season of goodwillp. 49
Take the fight to the enemyp. 51
Build a corporate brandp. 53
Move to the third level of sponsorshipp. 55
Involve your stakeholdersp. 58
Sponsor something in B2Bp. 60
Write a newsletterp. 62
Take control of your interviewsp. 64
Let people rip off your ideasp. 66
Join a trade organizationp. 68
Tell the whole storyp. 70
Write a letterp. 72
Get yourself on the expert commentator listp. 74
Give a speechp. 76
Think localp. 78
S**t happensp. 80
Stimulate debatep. 82
Be cheekyp. 84
Write a case studyp. 86
Run a surveyp. 88
Involve the employeesp. 90
Develop your news sensitivityp. 92
Link your PR and your advertisingp. 94
Bring your enemies inside the tentp. 96
Go where people will see youp. 98
Be bold in a crisisp. 100
Catch your celebrity earlyp. 102
Look forwardp. 104
Find a freelancerp. 106
Get your netiquette rightp. 108
Watch your backp. 110
Go against the flowp. 112
Do something very, very peculiarp. 114
Put in some stylep. 116
Bring in the scientistsp. 118
Do something incongruousp. 120
Move from the general to the particularp. 122
Mobilize your forcesp. 124
Let your enemies talkp. 126
Text your customersp. 128
Photograph the beneficiaries, not the benefactorsp. 130
Consumer science sells storiesp. 132
Be quirkyp. 134
End in -estp. 135
Create some "how-to" tipsp. 137
Bad news travels faster than good newsp. 139
Develop a company historyp. 141
Give a gift that really does somethingp. 143
Profile yourself in Wikipediap. 145
Join LinkedInp. 147
Use testimonialsp. 149
Auction somethingp. 151
Sponsor something for your customersp. 153
Put yourself on your websitep. 155
Check out the blogsp. 157
Partner with a charityp. 159
Enter competitionsp. 161
Become sustainablep. 163
Use technology for crisis managementp. 165
Get the search engines working for youp. 167
Get your own domain namep. 169
Use a lookalikep. 171
Blogs are your friend (1)p. 173
Blogs are your friend (2)p. 175
Come fly with mep. 177
Send a photo of yourselfp. 179
Grab onto something unpopularp. 181
Watch TVp. 183
Upstage your competitionp. 185
Think of the childrenp. 187
Tell them about yourselfp. 189
Tap into Valentine's Dayp. 191
Piggyback on celebrity newsp. 193
Keep it short (sometimes)p. 195
Create a top ten listp. 197
Do a random act of kindnessp. 199
Get on YouTubep. 201
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780462099491
ISBN-10: 0462099490
Series: 100 Great Ideas
Audience: General
Format: Paperback
Language: English
Number Of Pages: 202
Published: 1st June 2009
Dimensions (cm): 19.8 x 13.4  x 1.7
Weight (kg): 0.221
Edition Number: 1